By Kayla Hoolwerf
Justin Bieber - What Do You Mean? (PURPOSE : The Movement)


Justin Bieber recently released thirteen music videos for his new album, Purpose. All of the videos feature dancers of all ages, in a range of styles – the song Children, notably, features thirty-five youth dancers. Canadian dancer Emma Portner takes the spotlight in Bieber’s Life is Worth Living.

The effort and inspiration behind this epic collection is, in part, thanks to Bieber’s management team who are big fans of Parris Goebel, the twenty-four-year-old from New Zealand who choreographed, directed and co-produced all thirteen videos in a mere three weeks.

Nearly a quarter of the videos were shot in New Zealand, where Goebel took advantage of local talent to bring the songs to life, such as ReQuest Dance Crew featured here in What Do You Mean?

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