LGBCM announces its "Nutcracker Market"

By Brittany Duggan

Les Grands Ballets Canadiens de Montréal is looking to new initiatives to increase revenues. Under the direction of Executive Director Alain Dancyger, the ballet has announced it will host an annual, non-profit Christmas market, the Nutcracker Market, from November 25th through December 5th. The event will sell one-of-a-kind items from local artists while promoting the ballet’s performances of The Nutcracker at Place des Arts later in December. “In the current political context, we have to completely rethink our business model and find ground-breaking, innovative solutions that involve all those who contribute to the city’s development.” Dancyger explained in a June 15th news release. “In creating this market, we’re showing the tremendous versatility and flexibility that a major non-profit cultural organization must have to adapt to the new reality.” The concept was inspired by the Houston Ballet’s Nutcracker Market, which is currently in its 30th year.

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