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Creative Trust releases report on audience engagement

By Samantha Mehra

Creative Trust has released the results of its first Audience Engagement Survey Report, an initiative made possible by twenty Toronto music, dance, theatre and opera companies. The survey, which included feedback from nearly 3700 arts attendees, gave the companies the opportunity to hear directly from audiences regarding the kinds of activities that would meet their interests. Dance companies/organizations taking part in the study include Ballet Creole, CanAsian Dance Festival, Dancemakers, Fujiwara Dance Inventions, inDANCE and Kaeja d’Dance. The survey, made available online in December 2010, strongly indicated that audiences are interested in learning more about artists and the creative processes behind the performances they attend, particularly through the internet. Additionally, fifty-one per cent of respondents indicated that the main reason for attending performances was to be “inspired or uplifted.” The Survey Report was developed as part of Creative Trust’s Engaging Audiences Initiative with support from the Canada Council for the Arts, Ontario Arts Council, and others.
http://www.creativetrust.ca/resources-2/audiencesandmarketing/

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