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#Dancember

By Sarah Lochhead

 

We know #Movember and support the cause, but we’re really behind this #Dancember Advent calendar.

#Dancember is the brainchild of friends Lewis Bullock and Luke Bonner of Thinking Juice, an integrated creative branding, digital and advertising agency in Bournemouth, UK. Stemming from the success of their 2008 online project The Art of Dancing, which saw the creation of videos with “bad dancing” in random locations, #Dancember is an online “dancing advent calendar.” Each day this month, they are posting a new video of their awkward moves in mundane locales on dancember.co.uk in support of three charities: Macmillan Cancer Support, Julia’s House Children’s Hospice and Oakhaven Hospice Trust. So far, there are videos to R. Kelly’s Ignition, The Kinks’ You Really Got Me, Aretha Franklin’s Think, Louis Armstrong’s What a Wonderful World (to slow things down a bit) and more. Watching the two men perform what they call “bad dancing,” it is clear this is something they enjoy and are committed to. The uninhibited hybrid pony/running man move by Bonner just before the one-minute mark in Think is worth adding to your mix of attention-grabbing dance floor moves this holiday season.

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